Blog

Notes on getting found by AI, not just by Google

Plain-language guides on AIO, GEO, AEO, and SEO for niche B2B companies. No jargon, no fluff.

How to Write Content That Gets Cited by AI: The Passage-Level Playbook

AI tools don't read your whole page — they extract individual passages. Most B2B content isn't written for that. Here's exactly how to restructure your writing so ChatGPT, Claude, and Perplexity cite you instead of a competitor.

9 min read · Content Strategy
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how to write B2B content for AI citations
Lead each section with the direct answer. Write self-contained paragraphs of 60–100 words. Add FAQPage schema. Include specific, verifiable facts — vague content cannot be cited confidently...
News & Data

AI Search Is Reshaping B2B Organic Traffic: What the 2026 Data Shows

Traditional Google organic traffic is declining for many B2B publishers as AI search grows. Here's what the data shows and what niche operators should do.

Jul 5, 2026 · 8 min read
Strategy

Why Your AI Visibility Score Matters More Than Your Google Rank in 2026

Google rank still counts. But the more commercially important number for niche B2B companies is increasingly your AI visibility score — how often ChatGPT, Claude, and Perplexity include you in answers.

Jul 2, 2026 · 7 min read
Comparison

ChatGPT vs Perplexity vs Claude vs Google AI Overviews: Which Sends B2B Buyers?

Four AI tools, four different ways of finding and recommending vendors. Here's how each one works and where to focus your visibility efforts first.

Jun 28, 2026 · 9 min read
Tutorial · Technical

The B2B Schema Markup Tutorial: Add Structured Data That AI Actually Reads

Step-by-step: add JSON-LD schema to your homepage, service pages, and blog posts so ChatGPT, Claude, and Perplexity can understand and cite you — with ready-to-use code blocks.

Jun 25, 2026 · 10 min read
AEO

How to Show Up in Google Search Overview

Google Search Overview answers questions directly at the top of results. Here's what it is, why standard SEO doesn't automatically get you into it, and what does.

Jun 20, 2026 · 6 min read
Practical AI Visibility

How to Get Your Company Recommended by ChatGPT (and Every Other AI Tool)

Most companies have no idea whether ChatGPT recommends them. Here's exactly how to check and what to do about it.

Jun 15, 2026 · 7 min read
Fundamentals

SEO vs AIO vs GEO vs AEO: What's the Real Difference?

Four acronyms, four different jobs. Here's what each one actually means and why your company needs all of them working together.

Jun 10, 2026 · 8 min read